PKAILA helps brands build visibility, engagement, and recognition through consistent, cinematic video content — designed as a long-term strategy, not one-off campaigns.
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Meet The Team
We're a creative studio driven by one conviction: premium production should no longer be a luxury of time and budget. By directing artificial intelligence, we help brands and people imagine more beautiful images — and we're only at the beginning.
A director and a musician, Michael Guenoun has spent twenty years building brands and the worlds around them, from Paris to Tel Aviv. Trained in television production and advertising at Publicis — Renault, Nestlé, SFR, HP — he founded his own production house, then WORKITDOIT, his digital agency.
A curious entrepreneur, he has never stopped bringing video and technology closer together: automated creation platforms, conversational interfaces, digital products. A polyglot moving easily between cultures, he carries the same obsession — making beautiful images faster and more accessible.
With Pkaila, he brings those three lives — directing, music, technology — into a creative studio inventing its own grammar.
Twenty years of advertising, content and music production, between Paris and Tel Aviv. Lionel Dray built his career inside the world’s largest communication groups — Euro RSCG, Havas, Publicis — where he shaped international campaigns for Citroën, Nike, Coca-Cola, L’Oréal and Air France.
A music supervisor turned entrepreneur, he co-founded HRCLS, an integrated production and post-production company of fifty people, before joining the executive board of the Havas Group. Now an international producer based in Israel, he brings two creative ecosystems, two markets and two cultures into conversation.
At Pkaila, he puts that dual culture at the service of a reinvented production model: freer, faster, firmly turned toward the future.
Frequently asked questions
Is it really subscription-based?
Not strictly. PKAILA is built around ongoing creative series, not one-off videos.
This approach allows for better planning, stronger storytelling, and a more coherent brand presence.
Can I stop anytime?
Yes. No long-term lock-ins.
We believe strong results keep people engaged — not contracts.
Is this for influencers only?
No. PKAILA is built for brands, founders, and businesses who want to turn attention into trust — and trust into growth.
Who is behind PKAILA?
PKAILA is built by a team with roots in French advertising, music, and cinema, combined with a strong high-tech background from Israel.
Creative direction and technical rigor, working together.
What drives the PKAILA team?
A genuine passion for strong visuals and well-crafted stories.
Today’s tools — social platforms and AI — allow cinematic content without excessive costs. We know how to use them properly.
What is PKAILA’s creative approach?
We focus on clarity, consistency, and visual identity.
No trend chasing, no random content — just thoughtful, high-quality videos built to last.
Is PKAILA right for me?
PKAILA is a good fit if you value long-term brand presence, creative discipline, and quality over volume.
If you’re looking for quick hacks or one-off viral shots, we’re probably not the right partner.
© 2026. PKAILA Studio by WORKIT DOIT